The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Are Entrepreneurs Born or Made?
The influence of personality.
The Founder Factor in Startups
Exploring how the unique personalities of startup founders influence the trajectory and success of their ventures.
Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic
How has COVID-19 impacted startups?
Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
Digitalization of Companies Post-Covid-19
What are the challenges and opportunities?