Exploring the Phenomenon of Masstige

Luxury for the Masses.

Elements of Social Media Marketing: A Holistic Framework

A holistic approach on social media marketing.

Understanding Influencer Marketing

What makes influencer marketing effective?

Phenomenon of Moral Compensation

Does seeing bad make you do good?

Brand Hate-Advertising

Did you hear our brand is hated?

Using Online Marketing to Increase Performance in SMEs.

How SMEs should utilise online marketing to reach global markets.

The Evolution of Entrepreneurial Marketing

Acquiring and retaining customers through innovative approaches.

Running a Successful Crowdfunding Campaign

How Strong Relationships Can Help You Crowdfund.