The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Understanding Influencer Marketing
What makes influencer marketing effective?
Running a Successful Crowdfunding Campaign
How Strong Relationships Can Help You Crowdfund.
Phenomenon of Moral Compensation
Does seeing bad make you do good?
Using Online Marketing to Increase Performance in SMEs.
How SMEs should utilise online marketing to reach global markets.
Elements of Social Media Marketing: A Holistic Framework
A holistic approach on social media marketing.
Did you hear our brand is hated?
Exploring the Phenomenon of Masstige
Luxury for the Masses.