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Exploring the Phenomenon of Masstige

Luxury for the Masses.

15 mins

Elements of Social Media Marketing: A Holistic Framework

A holistic approach on social media marketing.

11 mins

Understanding Influencer Marketing

What makes influencer marketing effective?

9 mins

Phenomenon of Moral Compensation

Does seeing bad make you do good?

20 mins

Brand Hate-Advertising

Did you hear our brand is hated?

15 mins

Using Online Marketing to Increase Performance in SMEs.

How SMEs should utilise online marketing to reach global markets.

9 mins

The Evolution of Entrepreneurial Marketing

Acquiring and retaining customers through innovative approaches.

8 mins

Running a Successful Crowdfunding Campaign

How Strong Relationships Can Help You Crowdfund.

10 mins

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