The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
The Founder Factor in Startups
Exploring how the unique personalities of startup founders influence the trajectory and success of their ventures.
Impact of COVID-19 on Consumer Behavior
How has Covid-19 impacted consumer behaviour?
Digitalization of Companies Post-Covid-19
What are the challenges and opportunities?
Virtual Reality and Shopping Experience
How will VR influence consumer experience?
Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic
How has COVID-19 impacted startups?
Are Entrepreneurs Born or Made?
The influence of personality.
Elements of Social Media Marketing: A Holistic Framework
A holistic approach on social media marketing.