The Evolution of Entrepreneurial Marketing

Acquiring and retaining customers through innovative approaches.

8 mins

Effects of COVID-19 on Business and Research

Impacted trends due to COVID-19

12 mins

Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic

How has COVID-19 impacted startups?

9 mins

Impact of COVID-19 on Consumer Behavior

How has Covid-19 impacted consumer behaviour?

8 mins

Digitalization of Companies Post-Covid-19

What are the challenges and opportunities?

17 mins

Elements of Social Media Marketing: A Holistic Framework

A holistic approach on social media marketing.

11 mins

Virtual Reality and Shopping Experience

How will VR influence consumer experience?

8 mins

Are Entrepreneurs Born or Made?

The influence of personality.

7 mins