Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic
How has COVID-19 impacted startups?
Digitalization of Companies Post-Covid-19
What are the challenges and opportunities?
The Founder Factor in Startups
Exploring how the unique personalities of startup founders influence the trajectory and success of their ventures.
Elements of Social Media Marketing: A Holistic Framework
A holistic approach on social media marketing.
Virtual Reality and Shopping Experience
How will VR influence consumer experience?
Impact of COVID-19 on Consumer Behavior
How has Covid-19 impacted consumer behaviour?
Are Entrepreneurs Born or Made?
The influence of personality.