The Fragrance Paradox

The presence of hidden fragrance compounds in many household and personal care products can have negative impacts on both health and the environment. While Europe has made efforts to crack down on these compounds, people are still experiencing adverse reactions.

Researchers are working to identify which products are causing the most trouble, the health effects they're triggering, and how people's behaviors change when they become aware of their sensitivity to fragrances.

The scientists are also investigating if there are any differences between the general population and those more vulnerable to fragrances, such as people with asthma or fragrance sensitivity, as well as examining people's understanding of fragrance compounds and natural fragrances. The ultimate goal is to make the world a better-smelling and healthier place for all.