Boosting Clean Energy Access

The power of peer referrals and behavioral incentives.

9 mins
What is it about?



Medicine and Health

The study seems to be about understanding how certain behavioral strategies can help increase the reach of energy programs aimed at low-income households. One of the strategies they tested was the use of peer referrals. They gave some participants a $1 gift as a token of appreciation for being part of the GRID community. Along with the gift, these participants also received a referral slip and a stamped return envelope. After 11 days, a reminder postcard was sent to these participants, reminding them of the gift they received and thanking them for their referrals. The materials were provided in either English or Spanish based on the household's language preference.