Did you hear our brand is hated?
Have you heard the buzz about a certain brand that's not just loved, but also hated by a significant number of people? These brands are known as polarizing brands, and with the rise of digital media, it's becoming increasingly difficult for managers to ignore the loud voices of haters. But what do you do when your brand is polarizing and people just can't seem to get enough of either loving or hating it? Enter hate-acknowledging advertising (HAA), a revolutionary ad technique that sees polarizing brands openly admitting that yes, they know some people hate them.