How Sharing Affects Authenticity and Liking.
The concept of "conspicuous consumption" on social media, refers to people posting about things they buy or experiences they have to make themselves appear cooler or more interesting to others. However, researchers found that this can lead others to view the posts as fake or not genuine, particularly if they focus on material possessions rather than experiences.
Furthermore, constantly posting about purchases may lead to a negative perception of the person posting. The text advises that people should aim to be authentic on social media and not focus on showing off. If they post about something they bought, it should be because they genuinely want to share their excitement and not seek validation or attention.