Impact of COVID-19 on Consumer Behavior
How has Covid-19 impacted consumer behaviour?
Using Online Marketing to Increase Performance in SMEs.
How SMEs should utilise online marketing to reach global markets.
Digitalization of Companies Post-Covid-19
What are the challenges and opportunities?
Crafting Clarity: Advancing Organizational Strategy with Digital Twins
Unlocking the Power of Virtual Models for Strategic Decision-Making
Use of Cannabis in Adolescence and Risk of Depression
Does cannabis use lead to depression and anxiety in adolescents?
Predicting Customer Churn: A Hybrid Statistical and Machine Learning Approach
Enhancing Retention Strategies through Dynamic Behavioral Analysis
Elements of Social Media Marketing: A Holistic Framework
A holistic approach on social media marketing.
Predicting Viral Hits: IoT and Deep Learning in Short Video Popularity
Unveiling the Future of Content Engagement Through Advanced Technology
Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
Are Entrepreneurs Born or Made?
The influence of personality.
Virtual Reality and Shopping Experience
How will VR influence consumer experience?
Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic
How has COVID-19 impacted startups?
Brand Hate-Advertising
Did you hear our brand is hated?
Phenomenon of Moral Compensation
Does seeing bad make you do good?
The Founder Factor in Startups
Exploring how the unique personalities of startup founders influence the trajectory and success of their ventures.
Exploring the Phenomenon of Masstige
Luxury for the Masses.
Running a Successful Crowdfunding Campaign
How Strong Relationships Can Help You Crowdfund.
Understanding Influencer Marketing
What makes influencer marketing effective?
The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.