Phenomenon of Moral Compensation

Does seeing bad make you do good?

20 mins

Brand Hate-Advertising

Did you hear our brand is hated?

15 mins

Understanding Influencer Marketing

What makes influencer marketing effective?

9 mins

Impact of COVID-19 on Consumer Behavior

How has Covid-19 impacted consumer behaviour?

8 mins

The Evolution of Entrepreneurial Marketing

Innovative Customer Acquisition and Retention.

8 mins

Effects of COVID-19 on Business and Research

Impacted trends due to COVID-19.

12 mins

Boosting SME Performance with Online Marketing

How SMEs should utilise online marketing to reach global markets.

9 mins

Elements of Social Media Marketing

A holistic approach on social media marketing.

11 mins

Predicting Customer Churn

A Hybrid Statistical and Machine Learning Approach.

8 mins

Startups in Crisis: Rapid Response to COVID-19

How has COVID-19 impacted startups?

9 mins

Crafting Clarity

Advancing Organisational Strategy with Digital Twins.

8 mins

Virtual Reality and Shopping Experience

How will VR influence consumer experience?

8 mins

The Founder Factor in Startups

How Startup Founders’ Personalities Shape Venture Success.

9 mins

Adolescent Cannabis Use and Depression Risk

Does cannabis use lead to depression and anxiety in adolescents?

6 mins

Predicting Viral Hits

IoT and Deep Learning in Short Video Popularity.

10 mins

Exploring the Phenomenon of Masstige

Luxury for the Masses.

15 mins

Running a Successful Crowdfunding Campaign

How Strong Relationships Can Help You Crowdfund.

10 mins

Digitalisation of Companies Post-Covid-19

Challenges and opportunities.

17 mins

Are Entrepreneurs Born or Made?

The influence of personality.

7 mins