Impact of COVID-19 on Consumer Behavior
How has Covid-19 impacted consumer behaviour?
Crafting Clarity: Advancing Organizational Strategy with Digital Twins
Unlocking the Power of Virtual Models for Strategic Decision-Making
Digitalization of Companies Post-Covid-19
What are the challenges and opportunities?
Brand Hate-Advertising
Did you hear our brand is hated?
Using Online Marketing to Increase Performance in SMEs.
How SMEs should utilise online marketing to reach global markets.
Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
Understanding Influencer Marketing
What makes influencer marketing effective?
The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Startups in Times of Crisis – A Rapid Response to the COVID-19 Pandemic
How has COVID-19 impacted startups?
Predicting Customer Churn: A Hybrid Statistical and Machine Learning Approach
Enhancing Retention Strategies through Dynamic Behavioral Analysis