Brand Hate-Advertising
Did you hear our brand is hated?
Elements of Social Media Marketing: A Holistic Framework
A holistic approach on social media marketing.
Understanding Dog-Human Companionship
What are the factors underlying human-dog companionship?
Effects of COVID-19 on Business and Research
Impacted trends due to COVID-19
Phenomenon of Moral Compensation
Does seeing bad make you do good?
Understanding Influencer Marketing
What makes influencer marketing effective?
Using Online Marketing to Increase Performance in SMEs.
How SMEs should utilise online marketing to reach global markets.
Impact of COVID-19 on Consumer Behavior
How has Covid-19 impacted consumer behaviour?
The Evolution of Entrepreneurial Marketing
Acquiring and retaining customers through innovative approaches.
Running a Successful Crowdfunding Campaign
How Strong Relationships Can Help You Crowdfund.
Exploring the Phenomenon of Masstige
Luxury for the Masses.